October 06, 2022 –
(Innsbruck, Austria): MED-EL, a global leader in implantable hearing solutions, has been passionate about connecting people with hearing loss to the magic of music since pioneering the cochlear implant in 1977. This year – between October 6th – 8th – MED-EL will bring the magic of music alive at their Sound Sensation Festival
. Singers and musicians from around the world will perform alongside renowned artists including a Vienna Philharmonic ensemble, violinist Yury Revich, and Eurovision winner Conchita Wurst – demonstrating the power of music in bringing people together.
Music is for everyone
To many, enjoying the multifaceted aspects of music is an integral part of life. Giving musicians with hearing loss a stage aims to inspire cochlear implant users around the globe. The virtual festival is for everyone who defies expectations with their hard work and natural talent to make world-class music.
“When people lose their hearing, they tell us that they miss the sound of family and friends, birds, and music. Many of our incredible users go on to enjoy and play music again. Our festival is a celebration of their love for music and life. We see so many MED-EL users accomplish greatness in a multidimensional world of sound and music and strongly believe the world should see so too”, says Marcus Schmidt, Director of Corporate Marketing at MED-EL.
Concerts, workshops and a Grand Finale
Organized and hosted by MED-EL, the virtual event will be the world’s biggest music festival the hearing implant community has seen. It will bring together individuals with hearing loss, their families, and ENT professionals as part of a series of regional and global online events. Small-scale concerts championed by hearing implant users, workshops, a symposium for hearing professionals will occur, followed by a live Grand Finale that will take place on October 8th.
“Taking part in the Sound Sensation’s Grand Finale is an honor and miracle for me. I feel pride, gratitude and pure happiness to be able to stand onstage after all the obstacles that I’ve overcome. Music means everything to me; thanks to my cochlear implants I’ve been able to reignite my passion for music, so I didn’t lose such an important part of me”, says Laura Korhonen from Austria about her participation in the event.
The three-day festival will feature a comprehensive program for everyone with a love for music. Viewers interested in listening to music and musical rehab can experience:
- Interactive workshops for parents, implant users and rehabilitation specialists
- Short daily concerts featuring musical performances from countries across the world
- A “Best Of” event showcasing a wide variety of MED-EL users’ musical activities
The entire festival will be broadcasted globally and will be available on demand for everyone to enjoy. For more information, please visit the event page here
MED-EL Medical Electronics, a leader in implantable hearing solutions, is driven by a mission to overcome hearing loss as a barrier to communication. The Austrian-based, privately owned business was co-founded by industry pioneers Ingeborg and Erwin Hochmair, whose ground-breaking research led to the development of the world’s first micro-electronic multi-channel cochlear implant (CI), which was successfully implanted in 1977 and was the basis for what is known as the modern CI today. This laid the foundation for the successful growth of the company in 1990, when they hired their first employees. To date, MED-EL has grown to more than 2,300 employees from around 80 nations and 30 locations worldwide.
The company offers the widest range of implantable and non-implantable solutions to treat all types of hearing loss, enabling people in 134 countries enjoy the gift of hearing with the help of a MED-EL device. MED-EL’s hearing solutions include cochlear and middle ear implant systems, a combined Electric Acoustic Stimulation hearing implant system, auditory brainstem implants as well as surgical and non-surgical bone conduction devices. www.medel.com
Doz. DI Dr DDr med. h.c. Ingeborg Hochmair
PR & Corporate Communications
MED-EL Medical Electronics
T: +43 5 7788-1029